A TRUE SPORTS FASHION PIONEER

2020 – Global superstar Taylor Swift wears one of the most iconic BOGNER pieces of all times on the cover of Variety magazine: the ski catsuit!

2018 – BOGNER begins the year with a stunning fashion show in Berlin and a new booth concept at ISPO 2018 – the new design language of the brand is debuted.

1989 – Willy Bogner presents his new brand, FIRE+ICE, based on his successful film by the same name.

1972 – Willy Bogner joins his parents’ company full-time. He is responsible for the sports collection as well as for advertising. Five years later he takes over the company.

1969 – Although Willy Bogner junior is a successful ski racer, he retires from skiing professionally to focus on his hobby: Film-making and photography. He produces countless BOGNER campaigns and image films over the years and participates in four different James Bond movies.

1948 – Maria Bogner, the wife of Willy Bogner senior, presents a revolution: pants made out of stretch material with stirrups. Later on, they will be called “Bogners” in US dictionaries.