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The World of Athluxury
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BRANDS BY BOGNER

BOGNER has always been the epitome for luxurious sports fashion. While the BOGNER brand bundles the fashion and sport collections in the "World of Athluxury", FIRE + ICE focuses on the "Urban Performance" segment.

BOGNER SPORT

With each collection, BOGNER Sport stands for function and performance, always expressed with style. In winter, this connection is seen in high-quality and functional ski clothing – effortlessly elegant. In summer, the technical golf styles are made to impress on the golf courses worldwide. Ever evolving, always surprising with the unique BOGNER twist, the brand remains as contemporary today as it was at its founding. In fact, BOGNER has defined athluxury since 1932.


WOMEN'S SPORTS COLLECTION MEN'S SPORTS COLLECTION

BOGNER FASHION

Maria Bogner created the unique concept of the BOGNER brand in the 1950s: a perfect symbiosis of sports and fashion. In line with this vision, the BOGNER Fashion collections are every season a current interpretation of the modern zeitgeist. The focus is the luxurious casual look, which works on the job as well as in leisure time and always exudes a casual elegance – staying true to the motto: Athluxury Sports Fashion.

WOMEN'S FASHION COLLECTION MEN'S FASHION COLLECTION

FIRE+ICE

Based on the 1980’s legendary ski film "Fire and Ice" by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashionable counterpart to a young and active lifestyle. Performance and technical styles have been the core of the FIRE+ICE collections for over 30 years. Worn in winter for freeriding and in summer for hiking, running or cycling, the collection also complements an urban city look. But, the versatility of FIRE+ICE doesn’t stop on land. Take it to the beach for a cool surf look in summer.
FIRE+ICE WOMEN FIRE+ICE MEN CAMPAIGN