BOGNER NEWS

For Winter 2021, FIRE+ICE collaborates with the US label LoveShackFancy. The capsule collection features iconic FIRE+ICE styles such as puffer jackets, ski pants and first-layers with romantic flower prints by LoveShackFancy. The result is an exclusive collection suitable for both the city and the mountains.

To celebrate the launch of the Fall/Winter 2019 campaign, Mytheresa and Bogner have collaborated on an exclusive sports fashion film presenting the latest collection and paying tribute to Willy Bogner, who directed and shot similar film sequences in the past.

The short film is featured on the BOGNER Instagram channel.

Additionally the BOGNER campaign went live on NET-A-PORTER.com officially launching the Fall/Winter 2019 collection and the image film Memories of St. Moritz featuring photographer and director Cédric Buchet and top model Guinevere Van Seenus.

Find out more at NET-A-PORTER.

Munich, October 2019

“It’s not what happens to you. It’s what you do with what happens to you,” says the seven-time Paralympian.
After a ski accident paralyzed him from the waist down, Chris Waddell became the fastest monoskier in the world, winning 12 Paralympic medals in alpine skiing and one in track and field. Giving up was never an option. In 2009, he summited Mt Kilimanjaro, the first “nearly unassisted” paraplegic to do so, a feat, which created his platform to transform the perception of people with disabilities. As the founder of the One Revolution Foundation Chris embarked on a personal journey to share his story as a speaker, writer and television host.

BOGNER is proud to present the “Spirit of Bogner” video, featuring Chris Waddell

Berlin, January 2019

On the evening of Monday, 14 January 2019 at 9:00 p.m. the Munich-based fashion business Bogner opened the Mercedes Benz Fashion Week at Berlin’s E-Werk, a former industrial structure, with the motto “Alpine Clubbing”. Andreas Baumgärtner, responsible for the Autumn/Winter collection 19/20 in his function as CEO, presented more than 30 national and international models in the new down look with knee-high silvery moon boots and large fur hats. The Berlin fashion audience was visibly excited. In the audience were guests like Berlin’s mayor Michael Müller, editor-in-chief and fashion grande dame Christiane Arp, mover and shaker of the Berlin fashion scene Anita Tillmann, as well as TW editor-in-chief Michael Werner with colleague Silke Emig. Also in attendance were national and international buyers – from Loden Frey and KaDeWe to Galeries Lafayette and Stylebop, as well as bloggers and influencers like Nina Suess and Aylin König.

Munich, October 2018

On 24 October 2018, BOGNER showed the new Spring/Summer 2019 collections in its own store on Residenzstraße as part of the Munich fashion press dates. The highlights of the collections were presented together with the Linzenzen shoes and bags & belts. The new styles will be available from February 2019 in all stores as well as on bogner.com.

Event Schützenfestzelt, September 2018

This year, BOGNER was once again one of the main sponsors of the yearly ‘Madlwiesn’ in the Schützen-Festzelt, which brings together 120 bright young women for one wild Oktoberfest night. Influencers, models and actresses, the guests are many and varied and the atmosphere is to die for. Among this year's guests were Veronica Ferres, Victoria Lauterbach, Monica Ivancan, Victoria Swarovski and many more besides. The perfect match: BOGNER provided stylish cashmere scarves to dress the ladies - perfect to team with their traditional Dirndls.