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Korea Brand Award 2022

Munich, the 13th of January 2022

BOGNER International has won the "KOREA FIRST BRAND AWARD 2022" as a golf brand. Since 2003, the most exciting brands from various categories have been awarded every year in Korea. This year, BOGNER International was chosen as the best golf brand out of a large number of different golf brands.


20 December 2021

For Winter 2021, FIRE+ICE collaborates with the US label LoveShackFancy. The capsule collection features iconic FIRE+ICE styles such as puffer jackets, ski pants and first-layers with romantic flower prints by LoveShackFancy. The result is an exclusive collection suitable for both the city and the mountains.

DSV Collection


On October 12th, this year’s endorsement of the German ski team took place in a slightly different setting due to COVID-19. Under strict hygiene requirements and only with prior appointments, it was ensured that all athletes of the team received their racing suits and the new styles of the team collection. Top skiers Thomas Dreßen, Josef Ferstl and the whole team were excited about the new design in black, white and gray with neon yellow accents of the high-quality styles. The custom-made racing suits with the iconic BOGNER Flames didn’t disappoint either.

ISPO 2020

Munich, 30 January 2020

On January 26th-29th 2020 the highlights for the upcoming winter of BOGNER Sport and FIRE+ICE were presented at ISPO, the world’s largest trade fair for sports business.
The BOGNER booth, framed by slightly transparent fabric and divided into two areas for BOGNER and FIRE+ICE, provided the perfect stage for all key pieces.

On Monday afternoon BOGNER invited the cooperation partner St. Moritz, best customers, press and athletes to celebrate winter 2020 with some delicacies from the Engadin valley and music by three alphorn players.

BOGNER Campaign Launch Fall/Winter 2019 with MYTHERESA and NET-A-PORTER

To celebrate the launch of the Fall/Winter 2019 campaign, Mytheresa and Bogner have collaborated on an exclusive sports fashion film presenting the latest collection and paying tribute to Willy Bogner, who directed and shot similar film sequences in the past.

The short film is featured on the BOGNER Instagram channel.

Additionally the BOGNER campaign went live on officially launching the Fall/Winter 2019 collection and the image film Memories of St. Moritz featuring photographer and director Cédric Buchet and top model Guinevere Van Seenus.

Find out more at NET-A-PORTER.

BOGNER celebrates 30 years of FIRE+ICE in New York

New York, 14 November 2019

On Thursday evening, New York‘s fashion crowd arrived dressed and ready to celebrate the 30 years anniversary of BOGNER’s FIRE+ICE collection at the New York Flagship store in Soho. Style insiders, friends and special guests like freeskier Sierra Quitiquit and Paralympic medalist Chris Waddell were drawn into the spirit of the upcoming season on the slopes as the legendary footage from Willy Bogner‘s retro “Fire+Ice” film streamed on screens throughout the store. Guests mingled around an authentic ice bar sipping signature “Fire” and “Ice” cocktails and browsed through the latest collections as celebrity DJ Alexandra Richards delivered an energetic soundtrack.

See more in our Instagram Highlights.

Chris Waddell

Munich, October 2019

“It’s not what happens to you. It’s what you do with what happens to you,” says the seven-time Paralympian.
After a ski accident paralyzed him from the waist down, Chris Waddell became the fastest monoskier in the world, winning 12 Paralympic medals in alpine skiing and one in track and field. Giving up was never an option. In 2009, he summited Mt Kilimanjaro, the first “nearly unassisted” paraplegic to do so, a feat, which created his platform to transform the perception of people with disabilities. As the founder of the One Revolution Foundation Chris embarked on a personal journey to share his story as a speaker, writer and television host.

BOGNER is proud to present the “Spirit of Bogner” video, featuring Chris Waddell

Bogner awards eyewear licence to Menrad

Munich, January 2019

The Munich-based fashion business Willy Bogner GmbH & Co. KGaA and the long-established German company MENRAD the vision will be joining forces.

With this partnership, Bogner is expanding its successful licensing business and the associated lifestyle world – the brand has already awarded licences to international key players for, amongst other things, shoes, bags, ski equipment, gloves and guest amenities. The Bogner apparel and licensing collections are currently distributed in over 50 countries and by more than 6,500 specialist retail partners, own-brand stores, partner stores and shops-in-shops. The new Bogner eyewear collection comprises sunglasses as well as frames for corrective glasses, for both women and men. The new line will be introduced in the summer of 2019 before becoming available worldwide in selected department stores, specialised retail locations, Bogner stores and online at  

Alpine Clubbing

Berlin, January 2019

On the evening of Monday, 14 January 2019 at 9:00 p.m. the Munich-based fashion business Bogner opened the Mercedes Benz Fashion Week at Berlin’s E-Werk, a former industrial structure, with the motto “Alpine Clubbing”. Andreas Baumgärtner, responsible for the Autumn/Winter collection 19/20 in his function as CEO, presented more than 30 national and international models in the new down look with knee-high silvery moon boots and large fur hats. The Berlin fashion audience was visibly excited. In the audience were guests like Berlin’s mayor Michael Müller, editor-in-chief and fashion grande dame Christiane Arp, mover and shaker of the Berlin fashion scene Anita Tillmann, as well as TW editor-in-chief Michael Werner with colleague Silke Emig. Also in attendance were national and international buyers – from Loden Frey and KaDeWe to Galeries Lafayette and Stylebop, as well as bloggers and influencers like Nina Suess and Aylin König.

Opening FIRE+ICE Store

Sölden, October 2018

At the end of October, just in time for the start of the ski world cup, BOGNER opened its first FIRE + ICE store in Sölden, together with the sports retailer ‘Sport4You’. As well as countless other sports lovers, BOGNER ambassador Viktoria Rebensburg and the former French runner Luc Alphand were among the guests. Offering around 110 square metres of shopping space, the store will house and sell the full FIRE + ICE collection.

Bogner Press Day

Munich, October 2018

On 24 October 2018, BOGNER showed the new Spring/Summer 2019 collections in its own store on Residenzstraße as part of the Munich fashion press dates. The highlights of the collections were presented together with the Linzenzen shoes and bags & belts. The new styles will be available from February 2019 in all stores as well as on

The B-Project

Bogner Store Event, October 2018

At the beginning of October, BOGNER surprised its customers with a very special campaign. The flagship store in Munich, in prime position opposite the Bavarian State Opera, was completely modernised and redesigned as part of an art project by the company Holzrausch with the design office Heinzelmann Ayadi (OHA) and the lacquer artist Walter Maurer. The redesign was celebrated across four floors, together with countless guests, BOGNER friends and VIPs.

‘Madlwiesn’ Ladies Night

Event Schützenfestzelt, September 2018

This year, BOGNER was once again one of the main sponsors of the yearly ‘Madlwiesn’ in the Schützen-Festzelt, which brings together 120 bright young women for one wild Oktoberfest night. Influencers, models and actresses, the guests are many and varied and the atmosphere is to die for. Among this year's guests were Veronica Ferres, Victoria Lauterbach, Monica Ivancan, Victoria Swarovski and many more besides. The perfect match: BOGNER provided stylish cashmere scarves to dress the ladies - perfect to team with their traditional Dirndls.

Bogner and James Bond

Bogner and James Bond – 60 years and still going strong, July 2018

BOGNER and Bond, James Bond – as unstoppable as ever. Since company owner Willy Bogner worked his daredevil magic with a camera to capture spectacular scenes for no less than four 007 films, this year BOGNER and Bond are teaming up again. The long-established Munich company has provided the Sölden Elements Museum (made famous by ‘Spectre’) with a line of ski & lifestyle outfits, including new styles as well as original classics from the past Bond films.


Public Relations DE

Willy Bogner GmbH & Co. KGaA
Sankt-Veit-Straße 4
81673 München

Phone: +49 (0)89 43 606 - 0
Fax: +49 (0)89 43 606 - 459