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WINTER MEANS BOGNER

Welcome to St. Moritz! Home of the legendary Cresta Run, and the quintessence of alpine luxury. Or to put it another way: BOGNER’s second home. Be inspired by our Winter Collection that celebrates the sparkle of the Alps.

REBIRTH OF FORMULA W

The comeback of iconic ski wear

Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. In 2020 Formula means one thing above all: Neon!



ICONIC MOMENTS

The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.

 

THE PLACE TO „B“

The new looks are a mixture of retro and performance – photographed at the iconic Kulm Hotel in St. Moritz. Location and luxury perfectly combined with fashion. We call it – the best of the best. The highlight of the season? Exclusive styles with St. Moritz lettering.

COLD WEATHER ESSENTIALS

Perfectly kitted out, no matter where: gloves with Touch Tec functionality, cosy first layers and your new boot favourites for cold days.

WINTER READY

Whether it’s our Kids' Ski Collection or the right equipment, make your wardrobe winter-ready for sub-zero temperatures.

KIDS ONLY

Ski looks for the little ones

WELL EQUIPPED

Safe descent in style

FIRE+ICE WINTER 2020

Kamchatka – the breathtaking volcanic peninsula in Northeast Asia, which has been a natural world heritage site since the 1990s. We have accompanied freeskiers Sven Kueenle and Bene Mayr to this dream destination.

 

THE WORLD OF BOGNER

From our brand ambassadors to inspirational looks to exclusive behind the scenes footage: Dive into the world of Bogner now.

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