AT BE CH DE FR GB IT LU NL US INT

Shop Online

Explore the brand

Enter

Shop Online

Explore the brand

Enter
IMPORTANT ORDER INFORMATION: We are not able to accept any orders due to the changes in trade relation between EU and UK.

Important note:

It appears that your internet browser is out of date. For a better shopping experience,
we recommend an update to the latest version.

You can download browser updates from the official provider page free of charge.

Please select:

Close

Category

WINTER MEANS BOGNER

Welcome to St. Moritz! Home of the legendary Cresta Run, and the quintessence of alpine luxury. Or to put it another way: BOGNER’s second home. Be inspired by our Winter Collection that celebrates the sparkle of the Alps.

ICONIC MOMENTS

The defining image of St. Moritz, style contest meets ski performance. And teaming up perfectly: the core slogan of our BOGNER DNA, fashion meets function.



THE PLACE TO „B“

The new looks are a mixture of retro and performance – photographed at the iconic Kulm Hotel in St. Moritz. Location and luxury perfectly combined with fashion. We call it – the best of the best.

ALWAYS WITH YOU

Always with you, no matter where: knitwear in all its variety, roomy bags and other accessories for cooler days.

BOGNER x DSV

The BOGNER winter begins with a highlight date: the training of the German Ski Association athletes. We accompany Manuel Schmid, Thomas Dreßen and Josef Ferstl as they test the new racing suits in Saas-Fee. Look forward to the new Team Collection by BOGNER, which is not just for the professionals!

SHOP TEAM COLLECTION

REBIRTH OF FORMULA W

The comeback of iconic ski wear! Formula W – the first ski wear from Willy Bogner Jr. from 1972. With the striking W on the back it was and remains the must-have item on and off the slopes. In 2020 Formula means one thing above all: Neon!

FIRE+ICE WINTER 2020

Kamchatka – the breathtaking volcanic peninsula in Northeast Asia, which has been a natural world heritage site since the 1990s. We have accompanied freeskiers Sven Kueenle and Bene Mayr to this dream destination.

 

THE WORLD OF BOGNER

From our brand ambassadors to inspirational looks to exclusive behind the scenes footage: Dive into the world of Bogner now.

Style News
Sign up for the newsletter, get a GBP 20 voucher and become part of the Bogner World!